Friday, June 5, 2009

Sony Joins Universal, YouTube Video Site

%3Ca+onblur%3D%22try+%7Bparent.deselectBloggerImageGracefully%28%29%3B%7D+catch%28e%29+%7B%7D%22+href%3D%22http%3A%2F%2Fvideomaker.com%2Fcommunity%2Fblogs%2Fvideonews%2Ffiles%2F2009%2F01%2Fyoutube_logo.jpg%22%3E%3Cimg+style%3D%22margin%3A+0px+auto+10px%3B+display%3A+block%3B+text-align%3A+center%3B+cursor%3A+pointer%3B+width%3A+413px%3B+height%3A+310px%3B%22+src%3D%22http%3A%2F%2Fvideomaker.com%2Fcommunity%2Fblogs%2Fvideonews%2Ffiles%2F2009%2F01%2Fyoutube_logo.jpg%22+alt%3D%22%22+border%3D%220%22+%2F%3E%3C%2Fa%3E%0D%0A%3Cp%3E%0D%0A%3C%2Fp%3E%3Cp%3E%0D%0A%3C%2Fp%3E%3Cp%3E%0D%0A%3C%2Fp%3E%3Cp%3E%0D%0A%3C%2Fp%3E%3Cp%3E%0D%0A%3C%2Fp%3E%3Cp%3E%0D%0A%3C%2Fp%3E%3Cp%3ESAN+FRANCISCO+-+Sony+Corp%27s+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_0%22%3ESony+Music+Entertainment%3C%2Fspan%3E+will+join+the+online+music+video+service+being+developed+by+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_1%22%3EGoogle+Inc%27s+YouTube%3C%2Fspan%3E+and+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_2%22%3EUniversal+Music+Group%3C%2Fspan%3E.%3C%2Fp%3E++++++++++++++++++++%3Cp%3E+The+move+marks+the+first+major+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_3%22%3Erecord+label%3C%2Fspan%3E+besides+co-founder+Universal+to+sign+on+to+the+service+to+be+called+Vevo+and+expected+to+launch+later+this+year.+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_4%22%3ESony%3C%2Fspan%3E+and+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_5%22%3EYouTube%3C%2Fspan%3E+could+not+immediately+be+reached+for+comment.%3C%2Fp%3E++++++++++++++++++++%3Cp%3E+Financial+terms+of+the+deal+were+not+disclosed%2C+and+it+was+not+immediately+clear+whether+Sony+was+doing+anything+more+in+the+partnership+than+providing+its+music+to+the+site.%3C%2Fp%3E++++++++++++++++++++%3Cp%3E+Vevo+is+%22exploring+additional+strategic+participation+by+third-party+investors%22+to+join+as+equity+partners%2C+the+companies+said+in+Thursday%27s+joint+announcement.%3C%2Fp%3E++++++++++++++++++++%3Cp%3E+The+deal+is+a+further+boost+to+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_6%22%3EGoogle%3C%2Fspan%3E%27s+efforts+to+monetize+YouTube%2C+which+it+acquired+for+%241.65+billion+in+2006.+YouTube+is+the+No.+1+video+site+in+the+United+States%2C+but+the+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_7%22%3Ehome+videos%3C%2Fspan%3E+uploaded+by+its+users+have+proven+to+be+a+hard+sell+with+advertisers.%Proxy-Connection: keep-alive
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%2Fp%3E++++++++++++++++++++%3Cp%3E+%22We+share+a+common+vision+of+offering+music+videos+and+other+premium+video+content+from+some+of+the+world%27s+greatest+artists+in+an+attractive%2C+clean+and+intuitive+environment+that+appeals+to+fans+and+advertisers+alike%2C%22+Sony+Music+Entertainment+CEO+Rolf+Schmidt-Holz+said+in+a+statement.%3C%2Fp%3E++++++++++++++++++++%3Cp%3E+Sony%27s+roster+of+artists+includes+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_8%22%3EBeyonce%3C%2Fspan%3E%2C+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_9%22%3EKings+of+Leon%3C%2Fspan%3E+and+%3Cspan+class%3D%22yshortcuts%22+id%3D%22lw_1244212337_10%22%3EBruce+Springsteen%3C%2Fspan%3E.%3C%2Fp%3E++++++++++++++++++++%3Cp%3E+Earlier+this+year%2C+Sony+signed+a+deal+to+provide+certain+TV+shows+and+films+on+YouTube.%3C%2Fp%3E

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