More than two years after the launch of the Wii, most game publishers are still wrestling with the question of how to appeal to the broader, more casual audience that Nintendo has brought to the industry. Not Sega, though, which has this year's most impressive lineup of Wii releases — to some extent, more impressive than Nintendo itself.
That said, Sega is still trying to appeal to hardcore gamers who have felt neglected by Nintendo. Jeffery estimates that "70 to 80 percent of Wii owners are young males, and there hasn't been much fodder for them on the Wii." The solution: grown-up action games like the gory brawler "MadWorld" (out next week) and the first-person shooter "The Conduit" (due in June), built from the ground up with the Wii in mind.
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